Do It Yourself Postcard Marketing with Every Door Direct Mail

by Chelsea Camper | Last Updated December 30, 2015

Creating a “postcard” marketing campaign with Every Door Direct Mail is similar to doing standard postcard marketing. You would follow the same steps you would if you were creating a standard postcard marketing campaign, except you wouldn’t need a mailing list, it’s a little cheaper to do an EDDM campaign, you can have different sizes, and you don’t need a bulk permit.

Let’s take a look at the four key differences between standard postcard direct mail and Every Door Direct Mail.

EDDM Postage is Less Expensive

Currently you can mail an Every Door Direct Mail piece for less than what it would cost you to mail a standard postcard. Right now the cost of mailing an EDDM piece is 18.3 cents per any sized piece within the EDDM size limits. To mail a standard postcard is 35 cents per piece within the standard postcard size.

Let’s look at a postcard expense example for 3,000 mail pieces.

To mail 3,000 EDDM pieces: $549

To mail 3,000 Standard Postcards: $1,050

By using Every Door Direct Mail instead of standard postcards you can save $501 on a 3,000 piece mailing.

More Sizes with EDDM

There’s a much greater size variation for Every Door Direct Mailers than when you use regular postcards. Below we’ve listed the maximum and minimum dimensions for EDDM and Standard Postcards.

EDDM max/min dimensions:

Max EDDM Size: 15″ long or 12″ high or .75″ thick

Min EDDM Size: 11.5 long or 6.125″high or .25″ thick

Standard max/min dimensions:

Max Postcard Size: 6″ long by 4.25″ high by .016″ thick

Min Postcard Size: 3.5″ high x 5″ long x 0.007″ thick

Don’t Need a Mailing List with EDDM

Every Door Direct Mail offers the use of a Simplified Address so that you don’t need to buy a mailing list. For those who are sending out 5,000 or less pieces a day, you can use EDDM Retail and use the following Simplified Address:

Local
Postal Customer

Add the EDDM Postage Indicia and you’re good to go!

Those who want to send out 5,000+ per day will need to use Every Door Direct Mail for Business. Those who use EDDM for Business can use the Simplified Address below that matches their targeted audience:

*****************ECRWSS****
Postal Customer
City, State 5-Digit ZIP Code

*****************ECRWSS****
Residential Customer
City, State 5-Digit ZIP Code

*****************ECRWSS****
PO Box Holder
City, State 5-Digit ZIP Code

Don’t Need to Have a Bulk Permit

As mentioned earlier, if you’re sending out under 5,000 pieces per day you can use retail. You don’t need a mailing or bulk permit to use EDDM Retail. Those using regular Every Door Direct Mail for business will need a Mailing Permit.

Do you use Every Door Direct Mail or Standard Postcards with Direct Mail?

Want to learn more about EDDM? Check out our eBook!